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FEET iD didn’t just want to launch another orthotic insole—they wanted to change how people think about custom footwear comfort.
Built on deep orthopedic knowledge, the brand had the product. Our job? Build a world around it. One that felt bold, playful, and more human than anything else in the category.
"Most orthopedic brands look like medical devices. We wanted to build something people enjoy wearing—and talking about.”
FEET iD offers something genuinely unique: custom insoles made entirely from home.
Users receive a starter kit, make a footprint, and send it back. That scan becomes their personal FEET iD—unlocking access to a range of custom-made comfort products, without ever stepping into a clinic.
That vision needed a name. A name that made people get it—fast.
We landed on FEET iD: a simple metaphor, like a photo ID, but for your feet. One scan, one identity, endless comfort.
Orthopedic brands tend to lean sterile, clinical, and frankly… dull. We wanted to change that.
The visual identity is colorful, sporty, and confident—built to celebrate individuality, not mask it.
Bright, bold color palettes challenge the status quo. Playful typography brings energy and movement. Imagery is warm, human, and real. It’s a brand that champions feet—not fixes them.
The creative challenge was to find a sweet spot: fun, but credible.
We leaned into clear structure, clear benefits, and clear visuals—layered with creative expression. The result is a brand that feels fresh and alive, yet backed by serious orthopedic expertise.
“We wanted customers to feel like they were buying performance gear, not medical equipment.”
Our partnership with FEET iD covered every touchpoint:
Every piece connected. Every detail told the same story.
The success was instant. FEET iD now holds a 4.8 rating on Google Reviews and boasts a high return customer rate—proof that the brand resonates not just on shelves, but in people’s lives.
The journey from orthopedic clinic to confident e-commerce brand is just beginning.
But one thing’s clear: Comfort has never looked this good.
