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When Alcmy Systems came to us, they weren’t just launching another line of footwear materials — they were redefining how brands talk about performance.
Born from a legacy as Innovation Soles, the new direction called for more than a facelift. It needed an idea that captured the spirit of experimentation, chemistry, and bold technical ambition. The solution? A brand system built on science, built for storytelling.
This wasn’t about inventing a name — it was about inventing a language.
The brand name Alcmy Systems is a nod to modern-day material alchemy — the iterative, high-stakes process of combining compounds to engineer high-performance outsoles. That thinking shaped every creative decision.
The logo evolved from the ancient glyph for “innovation,” nodding to the brand’s roots while signaling a leap into something bolder.
The real challenge? Creating a single brand for a multitude of proprietary foam compounds — each with unique features. Traditionally, brands create dozens of sub-brand names for their foams, leading to confusion, weak storytelling, and expensive trademarks.
So instead, we built a modular system inspired by the periodic table.
Each foam compound is rated by three critical properties:
Rebound. Cushioning. Durability.
These ratings become the language. The design system is the brand.
No vague names. No gimmicks. Just clear, repeatable communication — in a format that sells.
Every part of the identity leans into science.
The pattern language references molecular bonds.
The color palette suggests lab-grade clarity and futuristic contrast.
The typography is structured and confident, like a datasheet with swagger.
From packaging to exhibition design, the visual world is consistent and modular — built to scale with the product line.
Alcmy Systems is preparing to make its public debut at the A+A trade show this November — and when it does, it won’t just be a brand with cool foams. It’ll be a fully formed, future-ready system with the science — and the storytelling — to back it up.
